Fractional CFO & Project Services

What does it take for your business to earn a profit? When sales drop, do you understand how to deleverage your cost structure to stay above break-even? If you are going through a period of rapid growth, perhaps because you just landed a new customer, are your expenses getting out of control?  It is counter-productive to mandate a hiring and spending freeze (the classic “knee jerk” reaction) without developing insight into meaningful solutions for achieving an acceptable bottom line. 

The best strategy for creating efficiencies and cutting costs is to seek input from all levels of the organization. The best ideas concerning productivity come from line and staff personnel.  Executives need to ask the right questions and then stop and listen. 

As your outside finance leader, we can bring experience and expertise to facilitate these conversations and develop appropriate action plans. Further, we can help you achieve full clarity on profit improvement opportunities through such projects as revenue modeling, gross margin studies, trend analysis, and systems upgrades.

Business Planning

Start-up companies need planning to identify additional funding requirements and to estimate when they will achieve break-even.  Mature operating companies may be doing well but without planning they may not be adequately prepared to grow and address future risks, such as the loss of a key customer or cost increases by suppliers.

  • Create and monitor annual operating and capital budgets

  • Review customer and product profitability for volume and pricing opportunities

  • Review or develop pricing programs including promotional discounts and rebates

  • Work with management to determine where there are cost reduction opportunities

Financial Management

Basic accounting consists of accounts receivable and payable, payroll, and month-end close activities.  Other aspects of managing the company’s finances require senior level support for cash flow planning and monitoring, loan covenant compliance, risk management, and partnering with lenders and accountants.

  • Forecast and manage cash flow

  • Review customer and product profitability for volume and pricing opportunities

  • Maintain bank, leasing company, and insurer relationships

  • Supervise Controller and staff accountants

  • Collaborate with CPA on audit and tax matters

Financial Reporting

For monthly reporting, there are many small and mid-sized companies that only review income statements and balance sheets. It is easy to get lost in the details without seeing the big picture. It is the role of the CFO to provide insight into the company’s financial performance and condition with trend analysis, ratios, and graphs that demonstrate the significant highlights and lowlights.

  • Develop Key Performance Indicators (KPI’s) for both financial and operational performance

  • Report monthly variances based on actual results compared to the budget and last year’s results along with KPI’s, summary tables, and graphs

  • Determine if there are significant balance sheet risks, such as past due receivables, excessive leverage, or large upcoming payments due such as property tax and insurance premiums

  • Present summarized financial reports and updates to the Board of Directors

Process Management

While all companies have processes, they may not be consistent and coordination between departments may be lacking.  The CFO should work with all departments including Human Resources to ensure that there is a strategy for clear lines of communication and well-defined authority in areas such as purchase approval and subcontractor hiring. 

  • Develop policies & procedures

  • Ensure that adequate internal controls exist and are well documented

  • Work with Human Resources on the employee handbook, code of ethics, and job descriptions

Strategic Support

The annual budgeting process addresses sales and profitability.  It is assumed that with a profitable year there will be sufficient cash flow for payroll, other expenses, and some capital investments. Every two or three years every business should develop an updated strategic plan addressing questions like: How will we grow sales (e.g. through new products, customers, regions, and/or trade channels)?  Where should we add additional headcount?  What capital investments will be needed? Finally, what combination of additional debt and equity will be required? 

  • Develop a debt and equity financing strategy in support of future growth

  • Develop staffing and compensation plans

  • As part of strategic planning, create long-term forecasts that incorporate future growth initiatives or an exit plan

  • Provide support in M&A transactions through due diligence and guidance regarding terms & conditions of sale

Contact us

Tell us about your business and let us know how we can help you. We typically respond within 1-3 business days.

Or, schedule a consultation using the link below: